SOUTH ASIA, May 20, 2018 — Rupaya ($RUPX) today announced it is launching a major marketing initiative beginning next week using 380,000 RUPX, which were released from a community approved Governance proposal on May 13, 2018. This will start the beginning of Rupaya’s main 2018 marketing campaign aimed at raising awareness for the project.
In early 2018 Rupaya released an updated desktop wallet, kicked-off community governance, launched on several new exchanges, and partnered with SatoWallet on a mobile wallet.
Now Rupaya announces the launch of a milestone marketing and advertising campaign aimed at raising awareness for the project. With large initiatives launching throughout the year the marketing campaign is designed to draw fresh attention and promote all aspects of the Rupaya blockchain platform.
The marketing campaign is being timed to coincide with the release of the project’s updated white paper. Marketing and advertising will appear on both general and industry specific sites. Part of the marketing budget will also be used for community building initiatives. The marketing and advertising spend will happen prior to the end of the next governance proposal.
Rupaya is a blockchain platform dedicated to reducing payment friction and transaction fees for users in the South Asia market. The South Asia market faces several key challenges, including consistent access to electricity and the internet, making traditional banking and payment solutions very difficult for people in that region. Rupaya seeks to solve these issues securely and efficiently, with a blockchain platform designed specifically for the people of South Asia.
SOURCE Rupaya (https://rupx.io)